Sales And Marketing Director
Alok Agarwal
Qualification: M. Sc.
Experience: 20 years in sales & marketing; 5+ years in leadership
Role: Sales and marketing Director – Disposable Surgical Products Manufacturing
Purpose: Drive sales growth, market expansion, and brand positioning via hospital, distributor, institutional, and export channels for sustainable revenue/market share.
Key Responsibilities
- Sales Strategy & Revenue Growth: Execute strategies; target hospitals, tenders, distributors; hit sales targets.
- Channel Development: Appoint/manage distributors; expand to Tier 2/3 cities; manage key accounts.
- Hospital & Institutional Sales: Build relationships with purchase depts, superintendents, infection control; handle contracts/tenders/trials.
- Marketing & Brand Building: Position brand; plan doctor programs, launches, promotions; oversee packaging/materials.
- Pricing & Profitability: Strategies based on costs/competition/margins; control discounts/credit for profitable growth.
- Forecasting & Coordination: Provide forecasts to ops/finance; coordinate production/dispatch for satisfaction.
- Regulatory & Product Knowledge: Handle claims/labeling; train teams on features/compliance.
